It’s the classic scenario: you’ve got a hammer and nails, you’re a generally capable individual, and you’re gonna tackle that home improvement project yourself! At first, everything seems OK. But as you get deeper into the project, it becomes crystal clear that you’re really not the best person for the job. Just like DIY in the home, DIY PPC campaigns seem reasonable and manageable, almost even fun… Until they’re not.
In both cases, you don’t want to wait until your DIY experiment gets out of hand, or you’ll end up having to pay a professional more to fix your mistakes.
It’s quite common for a business to want to control costs or “save money” by starting an in-house PPC campaign. We see it all the time. You may even be doing so right now.
You might even feel like your campaign is pretty decent. However, we’ve found that even those business owners who feel like they’re getting by with their in-house campaigns often wonder why they aren’t getting better results. And they spend countless hours (and a lot of money) trying to figure out how to get more out of their campaigns.
Don’t be that DIYer who waits until the roof is caving in before calling a professional roofer. There is no need to wallow in confusion, spend hours upon hours trying to make sense of the complexities of PPC, or throw more money into a campaign that is not finely tuned. You have a business to run and clients to serve. We are experts in PPC. Let us help you now, before things get out of control.
Optimization Tailored to You
If you feel like your DIY efforts have plateaued, or you’re just tired of feeling like you’re leaving money on the table (or flushing it down the drain!), you need to consult an expert about PPC Campaign Optimization.
When you’re running a DIY campaign, it’s easy to keep making mistakes that cost you money and valuable opportunities. Our PPC Campaign Optimization team will uncover these areas of waste and missed opportunities, and we will get your campaign back on track to generate positive, consistent results. We’ll save you time, give you peace of mind, and help you make more money.
Whether you are an international brand looking to boost your PPC ROI by lowering your Cost Per Acquisition, or you are a small start-up with no prior Adwords experience setting out to build a strong foundation, Nett Solutions’ Campaign Optimization is for you.
Whatever your business, whatever your budget, whatever your goals or challenges may be, our team is committed to helping you get exactly where you need to be.
Taking You Further, One Click at a Time
As the first step to your campaign optimization, we will assess your current campaign to establish what you’re doing right, and where there is room for improvement. We’ll dig into your keywords, your ads, your landing pages, and all of those other pieces of data that probably look more like Hieroglyphs than distinguishable information.
One thing to keep in mind throughout this process is that all clicks are not equal. Oftentimes we see advertisers chasing cheap clicks rather than striving for the best quality traffic. We focus on what will generate ROI, and that typically starts with attracting the searchers that are most valuable to your business… not just getting you more clicks.
Your PPC ads are critical in engaging and pulling in the right people. We will analyze your ads and copy, making sure you’re taking full advantage of the Expanded Text Ads’ many features, while also ensuring that we are not wasting money getting the wrong people to your site.
After the full audit has been completed, your dedicated Adwords Certified professional will create a comprehensive, easy to follow list of PPC optimization points to boost your campaign’s performance. We will walk you thru our findings and even help you implement them, if you’d like. You may even find that it makes sense for us to continue working with you on an ongoing basis. Regardless of the level of involvement you need from our team, we are able and eager to help you every step of the way!
Want to know more? Give us a call!