What is Social Media Marketing?
Being social has never been more important to your business.
Today, your company needs to be out there networking: shaking virtual hands; saying hello to prospects; being charming, witty, and generally unforgettable.
In the past few years, brands have spent billions upon billions on social media ads, and that spend is only expected to get bigger. This isn’t surprising either – just take a look at Facebook, Twitter, or Instagram, and you’ll see constant activity.
You’re probably on there. So are your friends. So are the world’s biggest brands and the stores, restaurants, and businesses you frequent.
When you browse your feed, you’ll also see ads or sponsored posts, created to bring companies’ profiles to new potential customers. Social media platforms offer their own advertising schemes, with different packages available to suit your budget.
What can We Do for You?
Every business, big or small, local or global, HAS to be on social media. It’s not optional – the customers you want to attract are almost certainly on Facebook, Twitter, or Instagram. With a well-placed ad, featuring an eye-popping image or video, you’ll stand out as prospects scroll through their feeds.
We’ll bring your brand to new customers using A/B testing across multiple designs and creative copy, all to find out what brings you the highest engagement.
Sound complicated? It is. But we’ll keep you in the loop every step of the way, so you understand what we’re doing and why we’re doing it. When we’ve found the best process, we’ll get to work making the most of it, engaging customers left, right, and center.
Our expertly-written content will capture your potential customers’ attention, selling your brand and your mission in one bite-sized portion.
Social channels also feature great targeting options, which lets us aim your ads at the users who suit your ideal customer best. What’s so great about this? Time and money spent on social ads goes where it will be most effective, rather than blanket advertising that many people will ignore. Age, gender, interests, and other categorizations can all help us to craft irresistible ads tailored to your customers.
Want to know more about social paid ads and how they can make a big impact for your business? Get in touch with our expert team, and we’ll talk you through your options.