Putting a Spring in the Campaign's Step


The Story - O’Mara Sprung Floors is a family-owned business that has been hand crafting in-home and studio dance floors since 1996. They have pushed industry boundaries for decades in order to manufacture the highest quality, wood sprung floors for dance studios, home gyms, and anti fatigue solutions.

The Challenge - O’Mara was running a small AdWords campaign that wasn’t producing results that fell short of what they knew was possible. While they were achieving sales, the knew there was unrealized potential.

The NETT Solution - We "Sprung" into action. Some of the key steps we took to create more growth was to separate the commercial vs residential marketing funnels and then segment the campaigns into the various types of dance floors by user type. We also implemented new creative, launched social & SEO campaigns and reorganized their audience targeting. From there, it was daily and weekly incremental optimizations within the Search, Display and Google Shopping platforms to achieve optimal ROAS.

NETT Results

O’Mara’s quarter over quarter results will make you want to dance on their sprung floors. Conversions increased by 76% quarter over quarter, cost per acquisition decreased by 53%, and the quality scores improved across the board. The best part? These results were achieved while reducing their total ad spend by 17%! Our client actually spent less while generating more sales.

Here's how the results break down.

Google Shopping Campaign

Conversions

Shopping - Conversions

Clicks

Shopping - Clicks

Impressions

Shopping - Impressions

Ad Spend

Shopping - CPA

Google Display Campaign

Conversions

Display - Conversions

Clicks

Display - Clicks

Impressions

Display - Impressions

Ad Spend

Display - CPA

Google Search Campaign

Conversions

Search - Conversions

Clicks

Search - Clicks

Impressions

Search - Impressions

Ad Spend

Search - CPA

NETT Highlights

Cost Per Click

Decreased

Cost Per Click

Click-Thru Rate

Increased

Click Through Rate

Cost Per Acquisition

Decreased

Cost Per Acquisition

Ad Spend

Decreased

Ad Spend

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