The Story - O’Mara Sprung Floors is a family-owned business that has been handcrafting in-home and studio dance floors since 1996. They have pushed industry boundaries for decades in order to manufacture the highest quality, wood sprung floors for dance studios, home gyms, and anti-fatigue solutions.

The Challenge - O’Mara was running a small AdWords campaign that wasn’t producing results that fell short of what they knew was possible. While they were achieving sales, they knew there was unrealized potential.

The NETT Solution - We "Sprung" into action. Some of the key steps we took to create more growth were to separate the commercial vs residential marketing funnels and then segment the campaigns into the various types of dance floors by user type. We also implemented new creative, launched social & SEO campaigns, and reorganized their audience targeting. From there, it was daily and weekly incremental optimizations within the Search, Display, and Google Shopping platforms to achieve optimal ROAS.